For the downloadable link I was thinking along the lines of doing a student testimonial. I’d set it up in InDesign, so the layout can be drastically modified easily and therefore be engaging for the reader. Since it’s also a downloadable link, it’s not a clearly tied to the website’s design and can be somewhat different in its look.
This also allows for something that will add to the persuasive argument of my site, but not add something entirely necessary to the understanding of my message (since many people will not want to download the pdf).
This also adds a student presence outside of my own, which makes my own argument (upperclassmen apathy) less opinionated and drive home the fact it is an issue.
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