So I found this video on Youtube that might prove helpful to some of you. They’re pretty simple tips, but some of the ideas are worth noting. I’ve summarized the information for the most part, but the video explains it best. This covers most of the design elements we’ve covered in class, but also touches on issues I use in advertising all the time to direct the reader to where I/they want to go.
1. Use simple color schemes. Don’t make it distracting from the content you want them to focus on. Make it appealing, but not overbearing.
2. Define content with bold areas. This makes it stick out. Make sure to keep everything aligned in some ways.
3. Maintain a consistent layout and scheme. This avoids confusion and the audience thinking they’ve been led to another site.
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