Monday, September 19, 2011

Colors of the Beans

So the other day I bought a bunch of jelly beans. After a long time of looking at the bag, I began to notice how instinctively I knew what flavor each of the beans were according to their color. Even despite the fact the watermelon and the apple were the same color, I knew which were which by the insides of the beans (watermelon had a red inside and apple had a green).
Not only did the makers of these candies make the colors represent the flavors of the candy by their real life counterparts, they did it in a way that causes us to never actually think about it. I’ve had a jelly bean addiction for years, and although I processed the idea that this color means that, it had been so ingrained into my mind I never cognitively processed the idea.
As a result jelly beans will never be the same for me, but that’s ok. As a result, I’ve become more aware of how color affects how we interact with substances (specifically food) and how that causes us to interact with the product as a result.


I bet you can guess pretty accurately what flavor these beans are just by looking at them.

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