Where the Eye Goes

I’ve really become fascinated with the idea of image layout since coming to TCU (especially in its application to advertising). In every image, layout always becomes an issue (even if only subconsciously), such as a family photo having the people in the center or a watch ad having the hands at 10 and 2 so the eye is led down to the brand name (get on Google and check it out if you don’t believe me).

Even in film, oftentimes the person is placed to the side of the screen so the background can have a more visible effect. This also makes the screen feel less crowded and thereby more personal.
In the end, it’s all about where the eye is drawn (in my case as an advertiser I want the eye drawn to the product and a brand). For this project we each need to have a focus, such as the people’s eyes for my own poster. As a result, my poster will become more haunting, and thereby take a more empathetic and emotional route.