Design actually plays an important role in how customers interact with your image/business/product. As this article on weboptimization.com states, “Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to Canadian researchers.” This is followed up with the idea that this frames all subsequent judgments on the site (known as the Halo Effect) and can cause a person to be more critical of a slight issue and vice versa.
Since this first impression is formed so quickly, poor layout and color choices can destroy even the most intelligent of websites. It is also worth noting that younger children are able to more thoroughly pass judgment on a site than older people (which could possibly be due to their age or due to the fact most younger people are more familiar with web pages than the average older person).
Thus, if a site does not manage to succeed in its first impression, it will be permanently hurt. “Even though your site may have superior products, services, or usability, an initial negative impression from a poor or slow design can steer customers towards your competition. You only get one chance to create a good first impression, make it count.”
For the full article click here.
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